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| Admirals Cove Marina |
Maybe consistent, sensory stimulation is killing the sale. Maybe Wal-Mart can help.
The human mind is wired to notice change. Every retailer knows this, does your real estate agent?
Recently, the local Wal-Mart in Jupiter underwent a major interior reorganization. Same merchandise, different location. Why? Because you get used to walking through the store and so you just look right past the items that are always in the same place. Knowing this, the store rearranges everything periodically to draw your attention to the merchandise. OK, so how does this apply if you are trying to sell your house?
Could the simple choice of words make a difference in how your home is perceived? You bet!
But, one of the most common thing agents do is reuse the same words everyone else uses. Need an example?
Look through the ads. How many ads use the words, stunning, spectacular, spacious, lush landscaping and I could go on. But the point is synonyms are easy to come by. Might it improve your position just a little to find some different words to use? Maybe. Wal-Mart thinks they can sell more shirts just by moving them to the other side of the aisle. That’s only a slight re-positioning but it usually only takes a 1% improvement to sell your house.
Another thought. If your Admirals Cove home is being advertised by an agent who places an ad in the same place in the newspaper every week, you might try moving it to another location. Or course, around 85% of buyers start their search on the Internet so IDX positioning is far more critical. With all the information available on the Internet and all the great, color pictures and video tours, do you think a 1" X 1", B &W picture is going to sell it?
I can’t guarantee that either of these things will make a difference. But it really does only take a 1% improvement to get your house sold. Oh, and did I mention that overpricing it will not get a higher price? It might get an agent the listing, but it won't get your house sold. Buyers will buy when they perceive value...PERIOD.
Remember: Hope is not an effective selling strategy!
Having trouble selling your Admirals Cove home? Does it make sense for us to have a conversation about why? Tired of keeping the house in "show ready" condition? Let's talk.
We can have a confidential discussion over coffee (on me). Pick you choice of contact: email me at rsites@bellsouth.net or Skype at rsites or as crazy as this seems you can call....561-762-4073. Or if you are looking to buy, I can show you all Admirals Cove homes for sale listed by all brokers.
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| Richard Sites, Realtor |
